World Famous in New Zealand
作者： Tara Brabazon , Mick Winter , Bryn Gandy
DOI: 10.1007/978-981-287-059-9_9
关键词:
摘要: Our final focus on Aotearoa/New Zealand is not accidental. New a minor player in the wine industry, nor it insignificant international creative industries. Yet this success recent and of scale that has moved industry into ultra-premium branding. all characteristics required for successful QR-enabled campaign marketing.
springer.com
sci-hub.st 参考文章(11)
Robert Albritton, Let Them Eat Junk: How Capitalism Creates Hunger and Obesity ,(2009)
Mark Shiel, Tony Fitzmaurice, Screening the city Verso. ,(2003)
Holly Everett, Newfoundland and Labrador on a Plate: Bed, Breakfast, and Regional Identity Cuizine. ,vol. 3, pp. 0- 0 ,(2011) , 10.7202/1004728AR
Tara Brabazon, Brand Wellington: When city imaging is GLAM’ed: A personal view Place Branding and Public Diplomacy. ,vol. 5, pp. 260- 275 ,(2009) , 10.1057/PB.2009.22
Rupert Tipples, Wine supply chain breaks: New Zealand wines from Cottesbrook, Canterbury International Journal of Wine Business Research. ,vol. 22, pp. 148- 163 ,(2010) , 10.1108/17511061011061711
Toby Harfield, Competition and cooperation in an emerging industry Strategic Change. ,vol. 8, pp. 227- 234 ,(1999) , 10.1002/(SICI)1099-1697(199906/07)8:4<227::AID-JSC438>3.0.CO;2-E
Michael Volkerling, From Cool Britannia to Hot Nation: ‘Creative industries’ policies in Europe, Canada and New Zealand International Journal of Cultural Policy. ,vol. 7, pp. 437- 455 ,(2001) , 10.1080/10286630109358155
Leo P. Dana, Kate E. Winstone, Wine cluster formation in New Zealand: operation, evolution and impact International Journal of Food Science and Technology. ,vol. 43, pp. 2177- 2190 ,(2008) , 10.1111/J.1365-2621.2008.01848.X
Laura B. DeLind, Are local food and the local food movement taking us where we want to go? Or are we hitching our wagons to the wrong stars? Agriculture and Human Values. ,vol. 28, pp. 273- 283 ,(2011) , 10.1007/S10460-010-9263-0
J. Barker, N. Lewis, W. Moran, Reregulation and the Development of the New Zealand Wine Industry Journal of Wine Research. ,vol. 12, pp. 199- 222 ,(2001) , 10.1080/09571260120106839