Crowdfunding: the role of platforms in project success

摘要: Crowdfunding is a growing industry where an entrepreneur raises funds for project through the internet. The crowdfunding market equalled sixteen billion USD in 2014 and continues to grow rapidly. This study focusses on role of platforms crowdfunding. In particular, three aspects their effect overall platform success rate are analysed. These size, degree regulation divided four distinct categories, funding model(s) that supports. Data has been collected from seventeen platforms, with offering both models. data was analysed factorial ANOVA, measure between each individual variable rate, interaction effects independent variables. Only model yielded significant rate. result gives understanding limited encourages more qualitative research as increase knowledge ensure reliability.