Investigating the effects of airline service quality on airline image and passengers' future behavioural intentions: findings from Australian international air passengers.
作者： Cheng-Lung Wu , Rodger Robertson , Jin Woo Park
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摘要: This paper investigates how individual dimensions of airline service quality determine airline image and passengers' future behavioural intentions. To investigate the effects ofindividual dimensions ofairline service quality, Structural Equation Modeling using a maximum likelihood estimator, was applied to data collected from
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