The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study
作者： Sune Mari Barnard
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摘要: The development of non-traditional communication channels in recent years has progressively created a world more digital, networked and interlaced by myriad tools than ever before. With Facebook being the most prevalent social network, this study aims to guide local organisations use optimally communicate with their customers. strives incorporate latest ideas about media marketing relevant literature opinions experts. generally ineffective as channel small, inexperienced is seen justification for identifying set criteria using pages driver communication. empirical phase research produced list seven guidelines on optimal purposes, which might assist South African companies developing strategies.
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