Corporate Venturing : Creating New Businesses Within the Firm

作者: Zenas Block , Ian C. MacMillan

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摘要: PrefaceIntroduction1. Corporate Venturing: What Is It? Why Do It?2. Getting Started3. Framing and Managing the Venturing ProcessChapter 4: Identifying, Evaluating, Selecting OpportunityChapter 5: Selecting, Compensating Venture ManagementChapter 6: Locating in OrganizationChapter 7: Developing Business PlanChapter 8: Organizing VentureChapter 9: Controlling 10: A Survival Guide for ManagersChapter 11: The Internal Politics of VenturingChapter 12: Learning from ExperienceAppendix A: Abstracts Some Investigations VenturingAppendix B: with CapitalIndex

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