Ways to maximize the triple bottom line of the telecommunication industry in Malaysia

摘要: Purpose The purpose of this paper is to examine the potentials spiritual leadership in maximizing triple bottom line (TBL) (people, planet, and profit) telecommunication industry Malaysia. The research was conducted as a quantitative study based on SEM Smart-PLS four organizations Malaysia that represent Malaysian industry. intended prove can still develop business model adopts adapts spiritual, ethical, moral style well guarantees employees’ well-being, organizational sustainability, social responsibility without sacrificing its profitability by acknowledging impact management performance. Design/methodology/approach The using survey developed Louis W. Fry (2010) called balance scorecard measured dimensions, well-being against measure for TBL productivity, commitment, life satisfaction (Fry Altman, 2013; et al., 2010). A set questionnaire combines prior established instruments, sent 140 employees working purposive sampling method, SEM-PLS approach (Hair, 2010). Findings The has proven boosts adopting models acknowledge importance human values, emotional part part. As surprisingly having leaders premise, provider will be able awaken sense one’s meaning, not just his or her own selves, but community at large well. are influence meaning wanting make differences others when employees, through inner life, hope faith given striving visions with altruistic love. Research limitations/implications The limitation include cultural values contributing factor could have been an avenue future such organizations. such, may reason why scoring low developing calling, due culture being Malaysian, high Hofstede’s theory uncertainty avoidance power distance (Ting Ying, 2013). Practical implications Adapting facilitate employee engagement tackling soft resources, sense. conscience compassion, which lead effective attitude, reciprocal effects. Social implications Spiritual agenda win back trust confidence cause mishap current economic trend. brought between work fulfilling needs feel appreciated, regarded respected human, urge connected unavoidable happy what they doing food soul. Originality/value No ever context regard same time employing academically into practical context. On other hand, also proved first scientifically proving style, workplace experience performance terms job satisfaction, life.