The Strategic Role of ICTs in Tourism in Developing Countries

作者: Ordmiru Rexins Imonih , Dienagha Nicholas , Najeeb Gambo Abdulhamid

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摘要: Information and Communication Technologies (ICTs) have become pervasive in all industries contributing substantially to the growth of businesses. In developed contexts, transformational power ICTs has been leveraged benefit Hospitality tourism sectors. Despite remarkable social impact business offerings made possible by ICTs, limited research exists regarding influence ICT on especially context developing countries. this study, we explore from customers’ perspective, employee productivity services offered hotels a country. Using quantitative case examined intensity use, availability incidence use index across model that ICTs. The findings revealed had significant positive as well strong relationship with both customer satisfaction operational hotels. Our study provides insight for researchers practitioners consider further investigations into impacts service quality innovation, effect discount pricing, innovative products services. Keywords: ICT, Hospitality, Tourism, Developing Countries, Innovation, Service Quality

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