An Analysis of the Logic of Televised Campaign Advertisements The 1972 Presidential Campaign
作者： Terry F. Buss , C. Richard Hofstetter
DOI: 10.1177/009365027600300402
关键词:
摘要: A set of "idio-logical attributes" was used to identify styles "concludifying" in texts paid political campaign advertising broadcast during the 1972 presidential election. Republican and Democratic advertisements were found be similar variety proportion concludifying employed. Advertisements tended avoid classified as "informal logical fallacies," but included common "cognitive maneuvers." Patterns subject/ object association among candidate, party, issue themes reflect interpretations Nixon McGovern strategies.
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