A Long-term View on the Business Model of Newspaper Publishing: International Comparison and Quantitative Modelling for Germany as Case in point

摘要: Although consequences are still debated, financials in several countries indicate that the traditional newspaper publishers’ business is not sustainable long term. To overcome speculation we built a quantitative model for newspapers’ profit margins to derive ten-year scenarios systematic way. The simulation based on conceptualisation of ‘business model’ can be operationalized. It was designed and tested specific newspapers Germany, but general assumptions international applicability.Even with optimistic values print-online substitution, online usage rise, mobile devices becoming widespread, additional digital revenues brands most likely cannot compensate losses print. In addition exploiting editorial content across multiple platforms, publishers should explore options beyond these: developing ‘dynamic capabilities’ possibly setting-up ‘ambidextrous’ organizations. (Unless, course, they wait subsidies manifest or rely an engagement civil society financing journalism.)