Co-Viewing Effects of Ethnic-Oriented Programming: An Examination of In-Group Bias and Racial Comedy Exposure

摘要: Entertainment consumption is often shared with others, whether friends or strangers. Whereas most co-viewing scholarship has examined parent–child viewing, few have viewing among in-group and out-group members. The present study explores responses to racial comedy featuring disparaging information about the in-group. Findings suggest that Blacks report a more positive attitude, greater perceived similarity, identification when racially charged Black members than White viewers display no differences in their television based on they were Implications are discussed.