Automatic Creation and Refining of Lead Scoring Rules

作者: Anmol Dhawan , Ashish Duggal , Stephane Moreau , Sachin Soni

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摘要: Systems and methods disclosed herein score leads by determining applying a scoring rule based on lead participation in an activity. This involves processor of computing device receiving information the activity prior that resulted conversions or rejections. A is determined for assigning to new scored using The can be used various ways. In one example, determine send communication lead.

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