Customer segments and value propositions in the nZEB single-family housing renovation market

摘要: Research was done in Austria, Belgium, Germany, the Netherlands and Norway as part of Intelligent Energy Europe project, entitled “COHERENO - Collaboration for housing nearly zero-energy renovation” (www.cohereno.eu) to better understand customer segments value propositions nZEB renovation owner-occupied single-family houses (SFH). The partners analysed results a demand-side questionnaire send experience home-owners, interviewed experiences home-owners used national available literature do so. Next statistics determine market potential renovation. It is observed that renovations are diverse differ per country. Most important households between 40 60 years old, with an income above average, living detached house. majority had their house renovated clear energy saving targets mind took decisions by themselves, knowing what they wanted. multiple reasons decide renovate. Reducing consumption improving indoor comfort or health conditions In most countries clearly growing. Clearly, there e lack data about construction dwellings current condition status. A greater research field energy-efficiency measures focusing on individual not provide guidance possible uptake integrated renovations. all partner governmental initiatives address private SFH go beyond single efficiency measures.