Tianguis Friki: Intracultural Pragmatic Variation of E-service Encounters in a Northern Mexican Community

摘要: Electronic service encounters, defined as an economic exchange over the Internet (McCole, 2002), have recently gained attention with expansion of Internet. E-service similar to face-to-face encounters (Antonopoulou, 2001; Felix-Brasdefer, 2015; Merritt,1976) consist (non)formal institutional talk that involves specific tasks, identities, and relevant procedures partakers must consider when participating in interaction (Lind & Salomonson, 2012). This study examines e-service Spanish occur virtual Facebook group Tianguis Friki (literally freaky flea market), where people sell goods services (e.g. electronics, clothes, cars). A total 100 interactions were analyzed using two Schneider Barron’s (2008) levels pragmatic analysis: actional interactional. It was observed participants are very task-oriented, evidenced by use only three opening act strategies (elliptical, explicit, imperative offers), lack a pre/post-sequence greetings), relational talk. Moreover, it found some from offline communication task oriented strategies) transferred online communication, whereas other talk) not.