Shedding a light on animal shelters: the use of light and its effect on the adoption process.

作者: E.M. Heemstra

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摘要: The current study aims to expand the research done in field of environmental cues. SOR-model (Mehrabian & Russell, 1974) is applied an animal shelter. According SOR-model, stimuli can cause some sort evaluation (Organism) leading either approach or avoidance response. By manipulating different cues (Stimuli) shelter, it aimed at influence emotions and perceptions that visitors have ultimately improve adoption likelihood (Response). It expected shelter (perceived as) more attractive will lead a positive experience increase likelihood. A first was conducted discover which should be used for manipulation. Results indicated primarily focus on hygiene, spaciousness lighting. second therefore manipulated perceived hygiene through adjustments lighting intensity. conclusions from indicate successfully perception had could improved Moreover, actual As opposed these results, did not significantly improve. concluded process partly influenced by manipulation recommended shelters pay attention possibilities

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