Can EU Consumer Law Benefit From Behavioural Insights

摘要: This chapter explores in what ways behavioural insights could be used to shape the interpretation of European law on unfair practices. It is argued that from social psychology influencing techniques are relevant directive These cut across national legal traditions and therefore contribute a uniform EU field commercial Both conceptual empirical valuable point view. In order for such put actual use, it important address question how they should used. this regard, presumptions appear very apt vehicle incorporate teachings into law.