摘要: The case of indigenous artisans in Costa Rica trying to succeed the global markets for handicrafts and international tourism demonstrates that public narratives country's character circulated by their national government other institutional actors impose severe constraints on economic actors. Market opportunities socioinstitutional arise not only from beliefs people within a territory have about themselves but also roles outsiders recognize as appropriate given territory. Rican suggests promises pitfalls NAFTA free trade agreement cannot be understood adequately solely examining structural conditions each country. Instead, uneven spread benefits liabilities will depend, part, how nation-states subnational communities are framed imaginations marketplace.