Relación del Contexto de Presentación con la Actividad Fisiológica, la Actitud y la Memoria del Comercial en Televisión

摘要: For a commercial promoting pro-social or self-care behaviors to be effective there are variables acting on the process of behavioral change that need considered. To improve publicity and marketing strategies is important analyze such make an commercial. In Consumer Psychology considered are: emotional response, memory, attitude. this study, we evaluated relationship between these context in which presented. There were significant differences recall 6 commercials television, can explained by intrinsic characteristics each message as independent stimulus; they no influenced presentation. The attitude toward