Association Rules in Web Usage Logfile Data – Empirical Insights into the Use of User-Generated Web Site Features
作者： Christian Holsing , Carsten D. Schultz
DOI: 10.1007/978-3-642-39808-7_5
关键词:
摘要: This study focuses on the innovative and rapidly growing business model of social shopping communities (SSCs). In addition to traditional features, SSCs provide several user-generated such as recommendation lists, ratings, styles (e. g. assortments), tags, user profiles. Using association rules, this identifies structural relations that exist in sessions a SSC. Specifically, analysis which Web site features are used within these insights for both researchers management, concerning usability revenue effects new features. The draws 2.91 million sessions, revealing significant interesting rules between direct
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