A research agenda on managerial intention to green it adoption: From norm activation perspective

摘要: Green IT adoption is a plausible attempt for organizations to tackle the current environmental problem, and can also improve economic performance of an organization. Therefore, organizational beneficial society. Investigating how decision maker in organization would come adopt necessary establish strategies promoting because makers make decisions, rather than organizations. However, our knowledge, studies literature seldom investigate this area. In literature, emphasis has been given on effects institutional pressures resources IT. The study adapts Norm Activation Model context intention formed. makers’ personal norm interpretation argued be activated when preservation interpreted as opportunity, which may lead adoption. Perceived competitive advantage will affect interpreted, well Moreover, discretionary slack interpreted. All these should tested empirically see if results support proposed hypotheses. Empirical data collected via survey.