Transforming the lives of war-affected youth: how microcredit can shape their self-identity

摘要: Purpose – This study aims to direct war-affected youth’s self-identity towards microcredit. Youth is an important life stage for individuals’ formation. Features, labels and meanings associated with products can influence development. Design/methodology/approach A quantitative-survey method was used data collection. The sample comprised 1,160 youth microcredit users aged between 18 24 years selected from the Northern Province of Sri Lanka. Analysis conducted mainly in three steps, testing measurement model, hypotheses moderation effects. Findings findings revealed that positive affect directed microcredit, whereas perceived deterrents played a negative role. Knowledge enhanced these attitudes. Also, entrepreneurial desire association self-identity, weakened self-identity. Resea...