Model-Based Decision Support for the Customer-Specific Configuration of Value Bundles

摘要: Customers in B2B as well B2C markets increasingly demand integrated problem solutions from their suppliers, comprising both physical artefacts (products) and services. Applying a mixed bundling strategy to offer such value bundles customers foremost requires sound configuration economic calculation of propositions, based on previously defined modules products In this paper, modelling language is introduced describe the function structure modules, calculate consequences propositions customer-individual level. The proposed has been embedded into software tool evaluate its utility regarding customization offering customers.