Determining Uses and Gratifications for the Internet

作者: Thomas F. Stafford , Marla Royne Stafford , Lawrence L. Schkade

DOI: 10.1111/J.00117315.2004.02524.X

关键词:

摘要: … new Internet-specific gratifications. This paper empirically derives dimensions of consumer Internet use and usage gratifications among customers of a prominent Internet Service …

参考文章(102)
John Eighmey, Profiling user responses to commercial web sites Journal of Advertising Research. ,vol. 37, pp. 59- 66 ,(1997)
Arthur Armstrong, John Hagel, The Real Value of Online Communities Knowledge and Communities. pp. 85- 95 ,(2000) , 10.1016/B978-0-7506-7293-1.50009-3
Colin McDonald, From `frequency' to `continuity'--is it a new dawn? Journal of Advertising Research. ,vol. 37, pp. 21- 25 ,(1997)
A M Abernethy, J L Wicks, Television station acceptance of AIDS prevention PSAs and condom advertisements. Journal of Advertising Research. ,vol. 38, pp. 53- 62 ,(1998)
Pradeep K Korgaonkar, Lori D Wolin, A Multivariate Analysis of Web Usage Journal of Advertising Research. ,vol. 39, pp. 53- 68 ,(1999)
Lorand B. Szalay, James Earle Deese, Subjective meaning and culture : an assessment through word associations L. Erlbaum Associates , distributed by the Halsted Press Division, Wiley. ,(1978)
Suzanne Pingree, Robert P. Hawkins, John M. Wiemann, Advancing communication science : merging mass and interpersonal processes Sage Publications. ,(1988)