Consumer attitudes toward dietary supplements consumption

摘要: Purpose – Drawing on a socio-cognitive model, the theory of planned behaviour (TPB), aim this paper is to investigate whether effects social cognition intention consume dietary supplements moderate by health motivation. Design/methodology/approach This study was carried out using cross-sectional survey approach. Subjects comprised 438 undergraduate students from six universities in Malaysia. Findings Given strong support for extended TPB's application consumption provided study, it seems feasible that desirable changes attitude, norms, and perceptions control might lead corresponding behavioural intention. The empirical findings, which are based multi-group analysis, show strength relationships between informational influence, consumer their strongly influenced Practical implications research sets ground st...