How artificial intelligence will change the future of marketing

作者: Thomas Davenport , Abhijit Guha , Dhruv Grewal , Timna Bressgott , None

DOI: 10.1007/S11747-019-00696-0

关键词:

摘要: … ; both AI can understand new and complex contexts and create solutions therein. … favor consumers or whether regulatory oversight is required to ensure a fair outcome for consumers” (…

参考文章(64)
Ben Dattner, Robert Hogan, Puede usted enfrentar el fracaso Harvard Business Review. ,vol. 89, pp. 84- 88 ,(2011)
Zoubin Ghahramani, None, Probabilistic machine learning and artificial intelligence Nature. ,vol. 521, pp. 452- 459 ,(2015) , 10.1038/NATURE14541
Christoph Adami, Robots with instincts Nature. ,vol. 521, pp. 426- 427 ,(2015) , 10.1038/521426A
Min Zhao, Steve Hoeffler, Darren W. Dahl, Imagination Difficulty and New Product Evaluation Journal of Product Innovation Management. ,vol. 29, pp. 76- 90 ,(2012) , 10.1111/J.1540-5885.2012.00951.X
Harro van Lente, Charlotte Spitters, Alexander Peine, Comparing technological hype cycles: Towards a theory Technological Forecasting and Social Change. ,vol. 80, pp. 1615- 1628 ,(2013) , 10.1016/J.TECHFORE.2012.12.004
Jens Kober, J. Andrew Bagnell, Jan Peters, Reinforcement learning in robotics: A survey The International Journal of Robotics Research. ,vol. 32, pp. 1238- 1274 ,(2013) , 10.1177/0278364913495721
Paul Shum, Grier Lin, A world class new product development best practices model International Journal of Production Research. ,vol. 45, pp. 1609- 1629 ,(2007) , 10.1080/00207540600942516
James P. Byrnes, David C. Miller, William D. Schafer, Gender differences in risk taking: A meta-analysis. Psychological Bulletin. ,vol. 125, pp. 367- 383 ,(1999) , 10.1037/0033-2909.125.3.367
James R. Bettman, Perceived Risk and Its Components: A Model and Empirical Test: Journal of Marketing Research. ,vol. 10, pp. 184- 190 ,(1973) , 10.1177/002224377301000209