ValuePOLE: an ex-ante predictive revenue performance tool for NPD in SMEs

摘要: Decision makers within SMEs face many competitive threats but also have a range of development opportunities available to them advance the position their firm. These typically include new products and/or improvement process performance. However it is very difficult decide, ex-ante i.e. before-the-event, which combination product SME should devote resources for firm maximise its economic This strategic importance, given limited SMEs. The ValuePOLE project addresses this challenge. ValuePOLE, collaborative research between academics and practitioners, funded under EU’s Seventh Framework Programme, Research Benefit Its objective deliver Model, an ICT Tool Methodology answer challenge decision maker so that they can with minimum investment resources. paper describes as well results date at four case study firms.