Alternative Proteins: Market Research on Consumer Trends and Emerging Landscape

摘要: Meat and poultry consumption is set for global growth with increased demand. However, today’s market trends demonstrate that new consumers are interested in alternative proteins (i.e., non–animal-derived/plant proteins). In the past few years, this interest has been growing resulted revamp of “alternative protein” segments product launches can compete or complement traditional meat products. The also strongly support a continued demand as protein segment possesses less than 4% total share. At same time, accelerated (with Compound Annual Growth Rate 2–3 times greater poultry, globally) penetration proteins, coupled consumer interests fueled by “flexitarians,” present an opportunity to review current situation, trends, research evaluate potential gaps industry. Furthermore, technological aspects utilizing (non–animal-derived) presents create experiences customer familiar meat/meat consumption. International Congress Science Technology proceedings paper, therefore, offers short glance into landscape we stride common goal feeding 2 billion more people 2050.