The Art of Balancing: Enabling the Realisation of Multiple and Shared Values through a New Generation of Business Models
作者： Jan Jonker , Linda O’Riordan , Nina Marsh
DOI: 10.1007/978-3-658-06794-6_12
关键词:
摘要: As the public perception of role business in society continues to change, managers face new-fangled challenges when attempting secure an optimal strategy for long-term survival their firms. The increasing awareness that operates as part (and not isolation from) necessitates inspired management approach investing a firm’s resources create value which is driven by perspective and needs broader range stakeholder interests.
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