Large-Scale Observational Evidence of Cross-Cultural Differences in Facial Behavior

摘要: Self-report studies have found evidence that cultures differ in the display rules they for facial expressions (i.e., what is appropriate different people at times). However, observational of actual patterns behavior been rare and typically limited to analysis dozens participants from two or three regions. We present first large-scale cultural differences observed behavior, including 740,984 12 countries around world. used an Internet-based framework collect video data settings: their homes market research facilities. Using computer vision algorithms designed this dataset, we measured smiling brow furrowing as watched television ads. Our results reveal novel findings provide empirical support theories about gender rules. Participants more individualist displayed overall, whereas depended on both culture setting. Specifically, were expressive facility setting, while collectivist home Female less than male with latter difference being pronounced countries. This study leverage advances science enable would not possible using traditional methods.