Managing perceived risk for customer retention in e-commerce: The role of switching costs

摘要: Purpose – This paper aims to explore how perceived risk affects customer loyalty in e-commerce and switching costs mediate the relationship between loyalty. Design/methodology/approach In this paper, structural equation modeling was conducted, data on Internet shopping habits of 382 consumers Taiwan were examined. Findings The findings study revealed that lowering risks can increase costs, which leads with service provider e-commerce. Research limitations/implications A sample bias may exist because sampling conducted through an online survey a specific Web site. affirmed theoretical framework regarding mediation effect customer-loyalty relationships. Practical implications To avoid single reducing loyalty, practitioners should be difficult for competitors imitate. ba...