NOBLE GOALS AND CHALLENGING TERRAIN: ORGANIC AND FAIR TRADE COFFEE MOVEMENTS IN THE GLOBAL MARKETPLACE

摘要: Social relations associated with conventional agricultural exports find their origins in long term associations based on business, family, and class alliances. Working outside these boundaries presents a host of challenges, especially where small producers little economic or political power are concerned. Yet, many developing countries, alternative trade organizations (ATOs) philosophies social justice and/or environmental well-being carving out spaces alongside traditional export sectors by establishing new channels marketing. Coffee provides case point, the fair certified organic movements making inroads into market place. In own ways, represent type restructuring from below, drawing upon linkages beyond how coffee is produced traded. An examination reveal that philosophical underpinnings both fair-trade run counter to historical concerns production trade. Associations involved coffees face stiff challenges – internal external groups. More work, situ fieldwork aimed at uncovering benefits, tensions, successes, needed understand better ways networks operate dynamic agro-food complex.