Comparing the effects of a photograph versus artistic renditions of a beach scene in a direct-response print ad for a Caribbean resort island: A mental imagery perspective
作者： Darryl W. Miller , Michael Stoica
DOI: 10.1177/135676670301000102
关键词:
摘要: This study compared the effects of a photograph versus two artistic renditions beach scene contained in direct-response print ad for fictional Caribbean resort island. The impressionis...
sagepub.com
cabdirect.org
sci-hub.se 参考文章(27)
The Cambridge companion to Jung Cambridge University Press. ,(1997) , 10.1017/CCOL0521473098
Darryl W. Miller, John Hadjimarcou, Alan Miciak, A scale for measuring advertisement-evoked mental imagery Journal of Marketing Communications. ,vol. 6, pp. 1- 20 ,(2000) , 10.1080/135272600345525
Nigel J. Morgan, Annette Pritchard, Sara Abbott, Consumers, travel and technology: A bright future for the Web or television shopping? Journal of Vacation Marketing. ,vol. 7, pp. 110- 124 ,(2001) , 10.1177/135676670100700202
Ann L. McGill, Punam Anand, The Effect of Vivid Attributes on the Evaluation of Alternatives: The Role of Differential Attention and Cognitive Elaboration Journal of Consumer Research. ,vol. 16, pp. 188- 196 ,(1989) , 10.1086/209207
Andrew A. Mitchell, The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement Journal of Consumer Research. ,vol. 13, pp. 12- 24 ,(1986) , 10.1086/209044
Peter J. Lang, A Bio‐Informational Theory of Emotional Imagery Psychophysiology. ,vol. 16, pp. 495- 512 ,(1979) , 10.1111/J.1469-8986.1979.TB01511.X
Helane S. Rosenberg, Visual Artists and Imagery Imagination, Cognition and Personality. ,vol. 7, pp. 77- 93 ,(1987) , 10.2190/AVJ5-N24B-P7MC-HR4R
Paul W. Miniard, Sunil Bhatla, Kenneth R. Lord, Peter R. Dickson, H. Rao Unnava, Picture-based Persuasion Processes and the Moderating Role of Involvement Journal of Consumer Research. ,vol. 18, pp. 92- 107 ,(1991) , 10.1086/209244
Allan Paivio, Mental imagery in associative learning and memory Psychological Review. ,vol. 76, pp. 241- 263 ,(1969) , 10.1037/H0027272
Terry L. Childers, Michael J. Houston, Conditions for a Picture-Superiority Effect on Consumer Memory Journal of Consumer Research. ,vol. 11, pp. 643- 654 ,(1984) , 10.1086/209001