作者: Marko Sarstedt , Joseph F. Hair , Christian M. Ringle , G. Tomas M. Hult
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摘要: With applications using SmartPLS (www.smartpls.com)—the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on how to use this evolving statistical technique conduct research and obtain solutions. Featuring the latest research, new examples, expanded discussions throughout, Second Edition is designed be easily understood by those with limited mathematical training who want pursue opportunities ways.