What It Takes to Lead Sustainability Transitions from the Bottom-Up: Strategic Interactions of Grassroots Ecopreneurs

摘要: This paper studies features of grassroots ecopreneurs’ leadership in their attempt to ignite transformations production-consumption systems from the bottom up. It builds on a comprehensive approach change agency based institutional work, innovation, and learning intermediation literature. The describes interaction strategies resource business models for sustainability. Empirical data comes an action research project that consisted implementing sustainability experiment Sur de Bolivar (Colombia). shows arrays activities around making sense, shaping, securing support, nurturing, expanding, scaling value proposition, infrastructure, customer interface financial model ventures. Our findings suggest leading businesses transition into more sustainable field requires ecopreneurs acting as agents by performing diverse array boundary, practice, knowledge circulation strategies, aiming at societal environmental impact Change manifests ways maneuver bring about strive sustain it. study contributes better understanding processes socio-technical highly contexts, such (but not exclusively) developing world. An agency-based is proposed alternative managerial approach.