The Impact of Sport Sponsorship on Brand Value: Evidence from Algeria

摘要: The study aims to explore the influential relationship between sports sponsorship and brand value dimensions (consumer trends, image loyalty mark). Non-random sample is used 345 single surveys have been distributed in Algeria. sampling any other kind of sampling. Such methods are often for speed convenience, also they do not require a frame. result suggested that there significant impact sponsors on consumer trends (cognitive component, emotional component behavior). Besides, another towards sporting event. detected On hand, with respect differences answers, results about attitudes brand, image, mark) depending demographic functional variables (age, sex, educational level, profession, trader type).In summary, recommended activate process by various communication devices such as advertising public relations.