Analysis of Interrelationships Among Application Popularity, Application Stability, and Potential Risk in e-WOM

摘要: During the last decade, electronic word of mouth (e-WOM) has drawn much attention from practitioners and researchers with regard to three emerging areas research interest – “popularity,” “potential risk,” “behavioral target ing.” Although literature already exists on e-WOM perspective these areas, little been done, best our knowledge, interrelationship among application popularity, stability, potential risk, behavioral targeting. This paper, its focus Android applications, aims fill this gap by analyzing correlation structure four factors,