Exploring the Differences in Hotel Guests' Willingness-to-Pay for Hotel Rooms With Different Views

摘要: This study investigates differential hedonic pricing in relation to the choice of different hotel room views and floors attempts find out determinants respondents' willingness-to-pay (WTP) based on their sociodemographics, psychological inclinations, other travel-related variables. The findings reveal significant differences between WTP amounts among rooms with five views. More specifically, this found for 1st floor compared those highest (20th floor) a hotel. results supported rationale setting up specific strategies by managers. Importantly, some were obtained predicting amounts, providing better understanding how may be applied industry.