Impacto da Entrada nos Níveis Diferenciados de Governança Corporativa sobre a Imagem Institucional das Empresas

摘要: The creation of the differentiated levels corporate governance - Level 1, 2 and New Market had as one its main arguments change in institutional image companies, that would be provoked by fulfillment rigid norms adhesion, directed for reduction uncertainties investors others groups interest. This paper looked to verify impact adhesion these on company shareholders stakeholders, according perception own company. So, study was based answers questionnaires sent email department Investors Relations companies listed governance. As result, it possible fact affects company, much even so this is little more related than stakeholders.