Nailing down a future for a small wood‐products business

摘要: Liberty Industries was founded in 1964 by its current President and Chairman of the Board, Charles E. Trebilcock. It began as a small industrial wholesale lumber firm located northeastern Ohio, specializing wood packaging products. The original plan called for regionalized concentration sales four‐ to five‐state area. experienced moderate growth during first nine years, when it functioned three‐person organization. In 1973, decided increase field developing an inside support department. A marketing manager hired, well several product specialists. As result, increased more than 13 times from 1972 through 1979. (See Exhibit 1.)