Entrepreneurship Strategy: Changing Patterns in New Venture Creation, Growth, and Reinvention

作者: Lisa K Gundry , Jill R Kickul , None

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摘要: Foreword by Paige Arnof-Fenn Acknowledgments Introduction Part I: Entrepreneurial Strategies for the Emerging Venture 1. Entrepreneurship and Strategy: A Framework New Development Contemporary Entrepreneurship: Trends Patterns That Matters: Social Value Creation The Role of Innovation in Strategy Beyond Traits: Scripting Our Own Whole Brain Thinking: An to Using 7-S Model Summary Chapter Objectives References 2. Opportunity Identification: Creative Process Creativity Turning Ideas Into Opportunities Sources Ventures SEARCH Building Culture Support Notes 3. Evaluating Opportunities: Assessment Evaluation: Will Idea Work? Four Primary Areas Assessing Feasibility Fourteen Questions Ask Every Time Analysis: Beginning Evaluation From KIC OOPs: Organizational Proposal Appendix 3.1 Industry Market Research 3.2 Estimating Start-Up Expenses 4. Developing Preparation Launch Strategic Planning Management: Wealth Creating Vision: Articulating Need Purpose Values Creation: Good Company Writing a Code Ethics 5. Entry: Positioning Firm Advantage Designing Your Firm's Solution(s) Key Drivers Integral Buyers' Demands Expectations Within Matrix Comparisons: Further Examining Go-to-Market Plan Outline Positioning: SWOT TOWS Shifting Focus Markets Versus Competing Directly II: Growing 6. Financial Resource Capabilities Differences Between Debt Equity Financing: Two Similar but Separate Audiences Understanding Financing Stages Along Life Cycle Business Descriptions on Common Perspective Preparing Information Lender Investors: Angel Investors Capital Firms All Told, Why Entrepreneurs Don't Get Funding A: Explanatory Term Sheet Sample B: Due Diligence Checklist Table C: Additional Guidelines For Presenting 7. Evolving Management Team Up Running: Managing an Advisory Board: Seeking Advice Advisers Boards Directors: Corporate Governance Considerations Forms Ownership: Legal Structure Organization Note 8. Networks Alliances Benefits Outcomes Sustaining With Whom Should You Partner? Understand Investing Can Drive PART III: Growth Established 9. Innovative Innovation: Incremental Revolutionary Perspectives Future Expansion Five Mistakes Maintaining Innovation-Friendly Environment 10. Venture: Mergers, Acquisitions, Franchising, Exit Mergers Acquisitions: Promise Peril Franchising: Through Systems Valuation 11. Model: Learning from Failure Other Side Success: Rapid Solutions Problems During Failure: Warning Signs Index About Authors

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