作者: Natalya Davidko
DOI: 10.15388/VERB.2013.4.4979
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摘要: The term ‘crossfertilization of metaphors’ from discipline to was used by Dr. Rolf Von Eckartsberg (1983) describe mutually enriching metaphorical projections between autonomous disciplines aimed at helping scientists form a particular view reality or develop their own theories. However, this interesting path studying conceptual mappings has not received sufficient consideration on the part researchers though there are insightful observations and case studies phenomenon in question works many authors. current article is an attempt study mechanisms underlying formation new domain – economics through interaction knowledge structures established intellectual disciplines. Metaphor, analogy, comparison “mediators” vehicles conceptualization economic expressing cognitive content.