Targeted advertising in brick-and-mortar establishments

作者: Oliver Hurst-Hiller , Susan T. Dumais , Bradly A. Brunell , Eric J. Horvitz , Gary W. Flake

DOI:

关键词:

摘要: Architecture for presenting advertisements in realtime retail establishments. A sensor component includes sensors collecting information about a customer or group of customers as they move through the store. The can include capability image processing, audio light sensing, velocity direction proximity face recognition, pose transaction and biometric example. analyzes generates profile customer. Advertisements are selected presentation that target walk system An advertisement facilitates dynamic targeted to individual function profile. infer during analysis using machine learning reasoning.

参考文章(48)
David Kotz, Guanling Chen, A Survey of Context-Aware Mobile Computing Research Dartmouth Computer Science Technical Report TR2000-381. ,(2000)
Patrice Y. Simard, Radoslav Petrov Nickolov, Document content and structure conversion ,(2006)
Alex Pentland, Thad Eugene Starner, Wearable computing and contextual awareness Massachusetts Institute of Technology. ,(1999)
Eric Horvitz, David Hovel, Andy Jacobs, Attention-sensitive alerting uncertainty in artificial intelligence. pp. 305- 313 ,(1999)
Harold F. Looney, Michael J. Redding, Mark Jacobson, Personalized marketing architecture ,(2005)
Scott A. Elrod, Richard J. Goldstein, Marvin M. Theimer, Robert T. Krivacic, Roy Want, William N. Schilit, Daniel C. Swinehart, Michael J. Spreitzer, Mark D. Weiser, Method for selectively performing event on computer controlled device whose location and allowable operation is consistent with the contextual and locational attributes of the event ,(1995)
Tracey R. Thomas, Raymond R. Ferrell, Pay yourself first budgeting ,(2004)