System and method for measuring longitudinal video asset viewing at a second-by-second level to understand behavior of viewers as they interact with video asset viewing devices that access a computer system through a network

作者: Robert Orlowski

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摘要: A computer-implemented method of using channel tuning data from a video asset viewing device connected to network measure at second-by-second level during one or more user defined lead-in periods, and then correlating that with target period, for the purpose analyzing how activity period(s) correlates thus producing longitudinal metrics; all while maintaining viewer anonymity. Additionally, metrics can be categorized based on demographic, geographic, histogram groupings representing percentage result analyst is able gain detailed insight into customer behavior. The may any assets. subsequent asset. produced are useful service providers, advertisers, content producers.

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