The Potential for Cannibalization of New Products Sales by Remanufactured Products
作者： V Daniel R Guide , Jr , Jiayi Li
DOI: 10.1111/J.1540-5915.2010.00280.X
关键词:
摘要: … a consumer product … consumers’ WTP for the remanufactured consumer product is 15.3% lower than that for the new product. In addition, consumers of the new and the remanufactured …
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