Conflicting Social Codes and Organizations: Hygiene and Authenticity in Consumer Evaluations of Restaurants

摘要: Organization theory highlights the spread of norms rationality in contemporary life. Yet does not always without friction; individuals often act based on other beliefs and norms. We explore this problem context restaurants diners. argue that consumers potentially apply either two social codes when forming value judgments about restaurants: (1) an apparently rational science-based code hygiene involving compliance with local health regulations or (2) a context-activated authenticity conformity to cultural propose violations recede importance is activated. This claim supported by empirical analyses 442,086 online consumer reviews 52,740 governmental inspections conducted from 2004 2011.