Identifying automated click fraud programs

摘要: Methods and systems for identifying automated click fraud programs are provided. Upon receiving a request presentation of web page, the probability that user is robotic determined. The determined probability, along with historic behavior, if available, related to requesting user, used determine score may be utilized select advertisements user. If indicates high likelihood robotic, an advertisement designed solicit behavior known associated robots selected confirm suspicion. Alternatively, enough, largely suppressed. If, on other hand, human, standard and/or feedback publishers selected.