A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?
作者： Amna Kirmani , William Boulding
DOI: 10.1086/209337
关键词:
摘要: … nation of signaling theory. We then specifically address warranties as potential signals of quality and describe conditions under which warranties will or will not serve as signals of high …
oup.com
oxfordjournals.org
jstor.org 
sci-hub.se 参考文章(29)
Jean Tirole, The Theory of Industrial Organization ,(1988)
Carl Shapiro, Consumer information, product quality, and seller reputation The Bell Journal of Economics. ,vol. 13, pp. 20- 35 ,(1982) , 10.2307/3003427
Nancy A. Lutz, Warranties as signals under consumer moral hazard. The RAND Journal of Economics. ,vol. 20, pp. 239- 255 ,(1989) , 10.2307/2555691
B. J. Winer, Statistical Principles in Experimental Design ,(1962)
Asher Wolinsky, Prices as Signals of Product Quality The Review of Economic Studies. ,vol. 50, pp. 647- 658 ,(1983) , 10.2307/2297767
William B. Dodds, Kent B. Monroe, Dhruv Grewal, Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations: Journal of Marketing Research. ,vol. 28, pp. 307- 319 ,(1991) , 10.2307/3172866
J.Dennis White, Elise L. Truly, Price—quality integration in warranty evaluation a preliminary test of alternative models of risk assessment Journal of Business Research. ,vol. 19, pp. 109- 125 ,(1989) , 10.1016/0148-2963(89)90002-7
Marvin E. Goldberg, Jon Hartwick, The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness Journal of Consumer Research. ,vol. 17, pp. 172- 179 ,(1990) , 10.1086/208547
Joshua Lyle Wiener, Are Warranties Accurate Signals of Product Reliability? Journal of Consumer Research. ,vol. 12, pp. 245- 250 ,(1985) , 10.1086/208513
Richard E. Kihlstrom, Michael H. Riordan, Advertising as a Signal Journal of Political Economy. ,vol. 92, pp. 427- 450 ,(1984) , 10.1086/261235