Business use of the world-wide web

作者: C. Cockburn , T.D. Wilson

DOI: 10.1016/0268-4012(95)00071-2

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摘要: This article introduces the issue of business activity on World-Wide Web and reports two surveys organizations with pages. The first survey examined WWW pages categorized them by industry sector nature use Web. second used a brief e-mail questionnaire to those companies in that provided an contact address. made for publicity, advertising, customer support, online selling. major problems holding back further development were said be: secure sites suitable payment systems, faster connection times wider access. main future developments seen more interaction users, general content be added, addition products services increased multi-media.

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