An exploration of consumer decision making processes in the Funeral Industry

摘要: Presently, little effort has been made to examine issues associated with consumer behaviour in the funeral industry. People can spend an inordinate amount of time planning other major events like weddings and christenings but not so funerals. This paper set out decision making processes involved such a sensitive subject. The number deaths Ireland since 2003 averaged approximately 28500. Therefore companies are competing for same funerals given year. research itself showed up some intriguing answers questions about making. Location previous experience were two factors selecting home price being listed as third factor. However was still issue when selected. due fact that people conscious working within budget. marketing examined didn’t find advertising insensitive. On contrary, they viewed word mouth far more influential factor preparations. Finally, pre-planning investigated. raised question whether wanted information on this Re-search UK compiled from older demographic signalled less than 10% had actually pre planned their own funeral. who plan do because want wishes carried out.