SPANISH AND PORTUGUESE HOTEL NETWORKS IN BRAZIL Evidence from the Northern Coast of Bahia

摘要: Abstract The paper analyzes the experience of Portuguese and Spanish hotel networks in Brazil, specifically on Northern Coast Bahia. We look at this process over period when Brazil was opening up to international tourism corporations through promotion national regional policies. research included surveying representatives from investing countries. Clearly, there is a mighty convergence interests between groups, civil construction firms, financial institutions, which appeals strongly political powers, particularly level. also conclude that countries launching their industry may learn first comers with crisscrossing approach proving beneficial various perspectives. Keywords: Internationalization, policy, location, tourist-residential complexes, business strategies, economic development, cultural links JEL classification: M300, M310, L14 About authors Lirandina Gomes