Vicious or virtuous circles? Exploring the vulnerability of drivers to break low urban speed limits

摘要: Levels of support for 20mph limits in Great Britain are consistently high. However, these positive attitudes not translating into similarly behaviour changes terms complying with new speed limits. Recent research from the authors studied complex relationship between and compliance, qualitative findings suggesting that copycat driving could create a ‘vicious circle effect’ leads to increased levels non-compliance. However it is also possible an alternative ‘virtuous circle’ effect may emerge high societal pressurising drivers comply In this work investigated issues we report on data analysis large scale survey residents undertaken Britain. We explain origins vicious virtuous circles driver study survey, offering claimed behaviours has implications policy-makers professionals working low urban discuss limit enforcement, making reference public relations ‘battle’ opinion. It concluded normative triggered by community other campaigning, be most realistic mechanism countering difficulties government funding promoting compliance.